We talked about catalogs in our last two articles, now, let’s move to the production.
In some trades, identify the function’s inseparable tools is very easy : for a taxi driver, a car is mandatory. For a lumberjack, the chainsaw is essential, but to create a catalog, what do we need ?
There is a lot of softwares that can perform this function, each with its advantages and disadvantages. After a long (very long, too long) work, your first catalog is finally finished.
But many questions arise :
1) How to update the document’s datas ?
2) How to reuse the datas in my catalog ?
3) How long will last the next edit ?
We’ve created the Catbuilder software to answer your questions !
What is Catbuilder ?
Catbuilder it is a great marketing database that will allow you to create all the business documents a company needs : the catalog, promotions, price lists, product sheets, offers and even the labels to stick on your stock or your clients stock. Catbuilder can do everything !
Once the datas of your products are available in Catbuilder, we can develop, in collaboration with you, graphics templates and layouts. Then, clicking on "Print" your catalog (in PDF format) appears by magic.
1) How to update the document’s datas ?
The main problem with a paper catalog is that the information is frozen. Imagine, two months after the catalog’s release, all the prices of a supplier change. Here are the options : the first one, open your computer software and retype all the new prices by hand, the second one, hope that nobody had ordered these products, the last but not least, use Catbuilder !
Catbuilder can create a link with any type of files : Excel file, CSV or log in to your management system, also known as ERP. In the scenario of a price changing, you can directly update and reprint your catalog within 10 minutes in Catbuilder. The rapidity of update is the great strength of Catbuilder.
2) How to reuse the datas in my catalog ?
Create a catalog always involves some research and proofreading of your pictures, your products, your commercial and technical features, prices and colors. All this work will not be used just once, to create a single catalog. Afterwards, you can reuse all the encoding work to run promotions, to update your catalog and even to create a web shop for your customers so they can order products more easily.
In Catbuilder, you can simply change your graphic templates to present a totally different document of your catalog. Once this is done, you select the products you are interested in and you print it. It’s as simple as that. Catbuilder can also become the datas source of your online catalog.
Catbuilder gives you flexibility in documents editing.
3) How long will last the next edit ?
A new catalog every 2 years is OK, a catalog every year is better. In fact, during a year, your assortment of products always undergoes changes, it is important to present its products and services accurately.
With Catbuilder, you have now understood that it is very easy to update your products datas and change the graphical templates. Following these two simple steps you just have to print your new catalog and share it with all your customers.
If you have the project to create a catalog or other commercial documents, please contact us to discuss together whether Catbuilder can help.